Copenhagen Fashion Week x DAMO – Event Photography at the SS26 Opening Reception
DAMO is a Copenhagen drinks studio. They brew sparkling kombucha, mix low-ABV cocktails and produce events for brands. At the official Opening Reception of Copenhagen Fashion Week SS26 on 4 August 2025, DAMO ran the bar, serving their kombucha cocktails in both alcoholic and alcohol-free versions. My job was to make sure that bar looked as good on Instagram as it did in the room.
The client
DAMO started as a kombucha brewery and grew into a fermentation hub and creative event studio. You’ll find their drinks at design weeks, brand launches and afterparties all over Copenhagen. For a brand like that, every event doubles as content. The bar is the product, and the guests are the advertisement.
The challenge
Fashion week is not a restaurant. There’s no pass, no plating and no second take. The room is full of people who get photographed for a living, the light changes every ten minutes, and a cocktail looks its best for about as long as it takes someone to grab it.
DAMO needed images for social media: drinks that look as good as they taste, real guests enjoying them, and enough atmosphere to show this was the place to be on the opening day of fashion week. All without turning the bar into a photo studio.
What we shot
The drinks: DAMO’s kombucha cocktails in their colourful bottles, the pour and rows of glasses lined up for the crowd, with and without alcohol.
The guests: candid moments at the bar. Tasting, laughing and toasting, with the drink always in the frame.
The setting: the Copenhagen Fashion Week SS26 venue, dressed by host partner Bang & Olufsen with candlelit tables, flowers and B&O speakers.
The details: DAMO’s branding on the bar, the glassware and the small styling touches that make an event feel designed.
After 10+ years in professional kitchens, I know service. I know when a bartender needs space and when a tray is about to leave. I know which glass to shoot before the ice melts. On a night like this, that matters more than any lens.
How DAMO used the photos
DAMO used the images mainly on their social media (@damo_cph): the drinks, the bar and the faces of fashion week, as a set ready to post.
Result
See the full gallery: Copenhagen Fashion Week x B&O
Planning a launch, a pop-up or an event your guests should remember?
I’ll make sure the drinks, the food and the people look as good online as they did in the room.